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Force Ten Team

All of Force Ten products are designed, developed and tested by our team of passionate enthusiasts. Meet some of the people behind the products;

Rob Birrell

Rob Birrell

Marketing Manager

So firstly, how long have you been working with Force Ten?

Strictly speaking nearly five years, however, that’s split into two.  Previously I was involved in product development back in ‘04/05, I’ve now been Marketing Manager since 2012!  It’s great to be working with the brand again, as there are very few out there with the pioneering history F10 has.

Describe a typical day in the Force Ten office

Well, the only constant is coffee at 8am! We have such a diverse range of activities to be completed, each day throws up new challenges. One day we’re working on budgets, the next events, the next sponsorships, then my personal favourites, our pre line meetings where representatives of our marketing, product, and sales departments come together to plan the future of the brand…

What qualifications / experience do you need to be able to work for Force Ten?

Quite simply, enthusiasm and a passion for the outdoors are the core qualifications to work in our business.

What would you say are the best parts of your job?

Planning the future of our brands, and seeing that come to life is the single most enjoyable part of the job.  Also, I have to say, our brand photo shoots and product testing can make for a great day at office!

Do you go camping?

Yes, although with a new baby boy I suspect the type of camping is going to change dramatically…  Whilst my MTN is spacious, I’m not sure it will swallow the volume of “stuff” such a small person needs!

Where is your favourite place to camp?

That’s actually a really difficult question to answer.  Being based in Scotland, there are so many great spots (when the midges aren’t in full force!).  The bottom of Glen Etive holds some great memories for me and time spent in Chamonix in a tent was wonderful - views over the glaciers to Mont Blanc are unreal…


If you could go camping with any one famous, living or dead, who would it be?

I’m not massively concerned by famous people, so the answer is easy, I would rather go with my wife and wonderful new boy! Time with them is much more valuable to me.

And finally... what would you choose as your favourite product for 2015?

We are introducing the new “Alpine Collection of rucksacks range in January ’15.  This pack has undergone two years of development with our product team and industry professionals including the guys at Infinity Mountain Guides.  The 45 litre version has won a Novel award for industry backpack of the year, and is a great product for climbing, alpinism, ski touring, and lightweight adventure trips.  I’ve been using the 45 and 25 litre versions for a while now and both have been excellent.

Glenn Andrews

Glenn Andrews

Product & Development Director

So firstly, how long have you been working with Force Ten?

I started working at AMG (Force Ten's parent company) back in July 1994 when Force Ten was part of the Vango collection. Since then we have developed Force Ten to be a standalone brand of tents and sleeping bags which have been tested on the highest mountains and the extremes of cold in the Polar Regions.

Describe a typical day in the Force Ten office

There's no such thing as a typical day, but I guess that is what makes working with the brand. Generally we work to an annual planner that details when we should be doing various stages of the collections development, but within this there are always ad hoc tasks too which can be anything from changing a delivery date to changing a new products design. We also make 2-4 trips a year to China visiting our suppliers to ensure that our products are just right and our high standards are maintained. All of this combines to make every day in the Force Ten office a different day.

What qualifications / experience do you need to be able to work for Force Ten?

When we are looking for new staff there is no set list of qualifications we are looking for, but for the product department a background in engineering, textiles, manufacturing and buying outside of the UK, and sales are all valuable skills to have. The most important thing is that the applicant has an empathy with the products and a working knowledge of how to use them.

What would you say are the best parts of your job?

Ah, at last an easy question! Using the kit is the best part. It is usually done as part of holidays, but being out in a tent in the middle of nowhere listening to the wind and rain hammering against the side of the tent and knowing that between the Force Ten Team and yourself you have designed, constructed, tested and had produced a product that is allowing you to stay warm and dry whilst the world around you is having a rough ride, is just great. Naturally we are also keeping an eye on the product at the same time to see how we might just improve it for next year.

Do you go camping?

Yes, on a reasonably frequent basis. Sometimes as part of a long distance walk, or cycle touring, other times just to get away for the weekend.

Where is your favourite place to camp?

Some of the beaches on the west coast of Scotland are idyllic, Chamonix is a family favourite, but essentially anywhere with hills or water nearby is good.

If you could go camping with any one famous, living or dead, who would it be?

The explorers such as Captain Scott, Magellan, or Darwin had a great opportunity to visit and see places and things that certainly Europeans had not seen before. I think to have travelled & camp with them would have been a real adventure.

And finally... what would you choose as your favourite product of 2015?

The Force Ten Argon is a great semi-geodesic tent for getting out on the hills with, but if I am going lightweight then I always reach for my Helium Carbon tent, which at 860g is lighter than a full water bottle.


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